Brand Manager & Trainer – MEA, for the leading French roaster Cafés Richard since 2012.
Board Member of SCA UAE Chapter as National Education Coordinator.
He has been judging National Championships since 2010 Barista/Latte Art/Cezve/Ibrik Brewers Cup & Coffee In Good Spirits.
Currently holding license as certified judge for the World Coffee Championships.
With 18 years of experience in the coffee profession he is proud to being rewarded as an AST (Authorized SCAE Trainer in 2014)

Committed to exchange his coffee education in the following specialties within the coffee industry of SCA’s Coffee Skills Program;
- Introduction to Coffee
- Barista Skills Module
- Brewing Skills Module
Successfully completed examination in Coffee Science Certification - CSC1, Nuova Simonelli factory in Italy, 2017.
He won first National Barista Championship in Serbia after he competed at World Barista championship in US, Atlanta 2009.
He feels lucky to have the opportunity to discover barista talents in many parts of the world.