George is recognized as one of the leading hospitality design thinkers and consultants in MENA region.

As Luminescenza founder and lead consultant, George is responsible for overseeing the Luminenza team and working closely with key clients to deliver high-profile projects across the region and beyond.

His skillful design expertise shines through several luxurious projects in GCC, Middle East & Africa.

George began his career in the foodservice industry at Professional Catering Management in Lebanon and Qatar, and continued to hone his design skills in progressively senior positions in Saudi Arabia.

An important contributor to the gulf region's foodservice and laundry design landscape and project management since 2012, George's reputation for quality and creativity led him to found Luminescenza in order to impart his unique vision and talent directly to his clients.

George is a certified Foodservice Professional (CFSP) by CESA London,  an active member of FCSI "Foodservice Consultants Society International", as well as a certified Professional Project Manager by PMI.